Who is Alissa Heinerscheid, How old is She, her Husband/ Boyfriend Parents, Age, Height, Weight, Net worth, Wikipedia, Parents (Mom& Dad). Find out more about her here:-
|Real Full Birth Name||Alissa Heinerscheid|
|Famous for||Not Known|
|Age (How old, as of 2022)||39 Years|
|Date of Birth||March 4, 1984|
|Birthplace||Rancho Santa Fe, California|
|Current Residence||Not Known|
|Sexuality (Gay or Lesbian)||Straight|
|Sun Sign (Zodiac Sign)||Unknown|
|Net Worth/ Salary||$3.5 Million
$414,196 per year
Alissa Heinerscheid Biography:-
Alissa Heinerscheid is a successful businesswoman and executive who is making a name for herself in the brewing industry. She is currently serving as the Vice President (VP) at Bud Light, the world’s largest beer brand, and is the first female to lead it. Here’s a closer look at her life and career.
Early Life and Education
Alissa Heinerscheid was born on March 4, 1984, in Rancho Santa Fe, California. She attended Groton School and later graduated with a BA in English Language and Literature/Letters from Harvard University in 2006. In 2011, she went on to earn her Master of Business Administration (MBA) in Marketing from the Wharton School.
Heinerscheid began her career as a Senior Associate at Tapestry Networks, a Boston-based advisory firm, where she worked from 2006 to 2011. Later, she joined General Mills as a Yellow Box Cheerios Summer Intern in May 2013, and then Johnson & Johnson as an Associate Brand Manager in June 2013. Her career took a turn when she was offered a Director, Value Brands position at AB InBev in May 2015.
In June 2016, she was promoted to Director of Bud Light Sports & Music, followed by Senior Director of Bud Light Communications in September 2018. Her salary skyrocketed as she was promoted to Vice President, Direct to Consumer Marketing in February 2020. In January 2022, she worked as a VP, draftLine & Digital at Anheuser-Busch InBev before being transferred to Bud Light management where she is currently serving as the VP since July 2022 in New York, United States.
Heinerscheid’s Impact on Bud Light
Heinerscheid rose to fame after her appearance on the Make Yourself At Home podcast, where she shared her thoughts on Bud Light’s declining market share and the need for the brand to update its image. She emphasized the importance of attracting more female and younger drinkers for the brand’s future, stating that without this demographic, it could lead to a bleak future for Bud Light. Her opinions quickly went viral, and Bud Light has been working towards this goal ever since.
Heinerscheid is a married woman and the mother of three children. She married Henry Charles Heinerscheid, the Managing Director at PWP Growth Equity, on May 7, 2011, at St. James by-the-Sea Episcopal Church in La Jolla, California. The couple first met at Harvard University, where they both graduated cum laude. They have been married for 12 years, but have kept their children’s names private.
Net Worth and Salary
Heinerscheid is one of the highest-paid employees at Anheuser Busch, with an estimated net worth of $3.5 million. Her salary as VP at Bud Light is around $414,196 per year, and she has a collection of luxury cars, including Rolls-Royce, Lamborghini, and Mercedes.
Alissa Heinerscheid is a role model for aspiring female business executives, showing that with hard work and determination, women can succeed in male-dominated industries. Her impact on Bud Light has been significant, and she has helped the brand to evolve and attract a new generation of drinkers. We can’t wait to see what she’ll accomplish next.
Relationship, Parents & Education:-
|Husband/Spouse Name||Henry Charles Heinerscheid|
|Perents||Father :- Douglas Bruce Gordon
Mother:- Lisa Long Gordon
|Eye Color||Light Brown|
|Hair Color||Light Brown|
|Height||5 Feet & 7 inch|
Some Lesser Known Facts About Alissa Heinerscheid:-
- Does Alissa Heinerscheid Drink Alcohol: Yes
- Does Alissa Heinerscheid smoke? :- Yes